𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗚𝗮𝗽: 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗠𝗲𝗲𝘁𝘀 𝗖𝗵𝗮𝗻𝗴𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁

I was privileged to attend 1.5 days of training with Behavioural Works Australia, and it reinforced an essential insight: 𝗰𝗵𝗮𝗻𝗴𝗲 𝗱𝗼𝗲𝘀𝗻’𝘁 𝘀𝘂𝗰𝗰𝗲𝗲𝗱 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿.

We often think of 𝗖𝗵𝗮𝗻𝗴𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 as the structured approach to guiding teams through transitions. It provides the frameworks, communication strategies, and training needed to roll out new processes, systems, or ways of working. However, Change Management is typically 𝗽𝗿𝗼𝗷𝗲𝗰𝘁-𝗯𝗮𝘀𝗲𝗱—it has a clear start and end point, focusing on ensuring adoption during the transition.

On the other hand, a 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿𝗮𝗹 𝗪𝗼𝗿𝗸 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 takes a broader and more 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 by embedding behavioural science into workplace culture. It ensures that 𝗻𝗲𝘄 𝗵𝗮𝗯𝗶𝘁𝘀, 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗿𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲𝗺𝗲𝗻𝘁 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝘀𝗺𝘀 drive lasting behavioural change beyond the project’s completion.

𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆?

While 𝗖𝗵𝗮𝗻𝗴𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 gets us from 𝗽𝗼𝗶𝗻𝘁 𝗔 𝘁𝗼 𝗽𝗼𝗶𝗻𝘁 𝗕, a 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿𝗮𝗹 𝗪𝗼𝗿𝗸 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 ensures we stay at point B—or even move beyond it by reinforcing and evolving behaviours.

💡 True transformation happens when change is not just implemented but sustained.

This training has given me new insights into how organisations can bridge the gap between managing change and making it stick. Looking forward to applying these principles!