๐‡๐จ๐ฐ ๐ญ๐จ ๐ˆ๐๐ž๐ง๐ญ๐ข๐Ÿ๐ฒ ๐‘๐ž๐š๐ฅ ๐€๐ˆ ๐Ž๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ (๐–๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐€๐ฌ๐ค๐ข๐ง๐  ๐ญ๐ก๐ž ๐–๐ซ๐จ๐ง๐  ๐๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง)

Most AI conversations go nowhere because they start in the wrong place. This post breaks down why asking about โ€œrepetitive workโ€ shuts people downโ€”and why focusing on friction gets to the real opportunities faster. It walks through how to spot where work actually breaks: delays, rework, missing information, and handoffs. Thatโ€™s where AI starts to make a difference. If you want better outcomes, change the question.

Dawn Thiart

4/12/20261 min read

One of the mistakes I see in AI conversations is how they start.

โ€œ๐—ช๐—ต๐—ฎ๐˜โ€™๐˜€ ๐—ฟ๐—ฒ๐—ฝ๐—ฒ๐˜๐—ถ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฟ๐—ผ๐—น๐—ฒ?โ€

Sounds logical. Itโ€™s not. If youโ€™re opening with that, youโ€™re off track.

๐—›๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐˜„๐—ต๐—ฎ๐˜ ๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ป๐˜€ ๐˜„๐—ต๐—ฒ๐—ป ๐˜†๐—ผ๐˜‚ ๐—ฎ๐˜€๐—ธ ๐˜๐—ต๐—ฎ๐˜ ๐—พ๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป.

No one is going to sit there and tell you their job is repetitive โ€” even if parts of it are.

What they hear is:
โ€œWhich part of your job isnโ€™t valuable?โ€

So the conversation stalls, you get safe answers and you miss the real issues.

๐—ฌ๐—ผ๐˜‚โ€™๐—ฟ๐—ฒ ๐—ฎ๐˜€๐—ธ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐˜„๐—ฟ๐—ผ๐—ป๐—ด ๐˜๐—ต๐—ถ๐—ป๐—ด

Youโ€™re not looking for repetition, youโ€™re looking for friction.
โ€ข where things slow down
โ€ข where work gets stuck
โ€ข where people have to redo things
โ€ข where theyโ€™re waiting on someone else

The problem isnโ€™t the task, itโ€™s everything around it.

๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ผ ๐—ฎ๐˜€๐—ธ ๐—ถ๐—ป๐˜€๐˜๐—ฒ๐—ฎ๐—ฑ

Change the conversation. Ask things like:
โ€ข Where do things tend to slow down?
โ€ข What takes longer than it should?
โ€ข Where do you have to go back and fix things?
โ€ข What do you need before you can move forward?
โ€ข Where do you spend time chasing information?
โ€ข Whatโ€™s the most frustrating part of this process?

This is where the conversation opens up.

๐—ช๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚โ€™๐—น๐—น ๐˜€๐˜๐—ฎ๐—ฟ๐˜ ๐˜๐—ผ ๐—ต๐—ฒ๐—ฎ๐—ฟ

โ€ข โ€œIt dependsโ€ฆโ€
โ€ข โ€œWe have to check withโ€ฆโ€
โ€ข โ€œThe data isnโ€™t always rightโ€ฆโ€
โ€ข โ€œWe end up redoing thisโ€ฆโ€
โ€ข โ€œWe wait forโ€ฆโ€

Thatโ€™s the signal, thatโ€™s where the real opportunity sits.

๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—”๐—œ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐˜„๐—ผ๐—ฟ๐—ธ๐˜€

Not in the core task, but in the gaps.
โ€ข Friction โ†’ automate or orchestrate
โ€ข Rework โ†’ validate
โ€ข Delays โ†’ trigger earlier
โ€ข Missing info โ†’ assist
โ€ข Inconsistency โ†’ standardise

Thatโ€™s where you get the real value. You can start to understand where to:
โ€ข remove friction
โ€ข improve flow
โ€ข make work easier to get done

๐—™๐—ถ๐—ป๐—ฎ๐—น ๐˜๐—ต๐—ผ๐˜‚๐—ด๐—ต๐˜
If your AI conversations feel flat, itโ€™s probably not the tech. Itโ€™s the question.
Donโ€™t start with tasks, start with friction.

Thatโ€™s where the value is.